Advertising

Let Hawkesbury Radio help you build your business, tell local people about your activities, and at a far more cost effective way than you probably think.

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Why community radio is a good promotions medium

Tough economic times mean more promotion not less

 In tough times,  companies cut back on expenses,  and often that includes promotional spending. 

But people are still buying things, eating out and going to the movies - and radio is a cost-effective advertising medium that can be highly targeted with a strong call to action, and so is a good choice in tough economic times

Community radio listeners are locally oriented

Community radio listeners are locally-oriented and more likely than non-listeners to say that ‘our local community is very important to me’. Community radio is the perfect place to advertise local events, businesses who draw their customers from local populations, and issues relevant to the local community only as people head home from a stressful day.

Now, more than ever,  community radio represents terrific value for your marketing dollars because you are not advertising to people who will never be your customers because they dont live anywhere near your business.

People are still living

Dont think just because the economy has taken a downturn that you should stop advertising.

People are still living - buying food,  buying clothes, going places, eating - and if you arent advertising to them,  your competitors are. 

Hard times are the times to INCREASE advertising, not reduce.   And community radio allows you to target your advertising very precisely.

Community radio is a competitive medium

Because it is so targetted, community radio is talking only to local listeners. You aren’t wasting your money advertising to people who will never be likely to visit your business. Community radio is more competitive than advertising on national FM networks or commercial FM stations for businesses whose customers are mostly local.

Radio works for automotive products

Radio has a captive audience while people are in the car, engaging audiences as they consider their automotive needs. Advertisements for automotive repairs, insurance, car servicing, car audio or cosmetic maintenance are especially relevant then. Advertisements for new and used vehicles are also timely and have been used to great effect on Hawkesbury Radio for a long time.

Now is the time to advertise

It's not the time to pull back on promotion - its the time to step up - but make sure you're spending wisely. 

More businesses are challenging their promotional spending in these times - reasoning that they should spend the money where their customers are.  Local media for local businesses.

There is no point in a Hawkesbury business advertising to a listener in Bondi on tv or metropolitan commercial radio if they're unlikely to travel all the way to the Hawkebury to buy the product or use the service.

It's quite possible that half the expenditure spent locally could have twice the impact or more because more of the people hearing the ad would be potential customers.

Hawkesbury Radio works for Sydney's north-west

 Advertising on radio works. It's low cost, targetted. It's far more cost-effective than TV and more immediate and flexible than print. And Hawkesbury radio is the only broadcast medium that's directed specifically at Sydney's north west.