It's not the time to pull back on promotion - its the time to step up - but make sure you're spending wisely.
More businesses are challenging their promotional spending in these times - reasoning that they should spend the money where their customers are. Local media for local businesses.
There is no point in a Hawkesbury business advertising to a listener in Bondi on tv or metropolitan commercial radio if they're unlikely to travel all the way to the Hawkebury to buy the product or use the service.
It's quite possible that half the expenditure spent locally could have twice the impact or more because more of the people hearing the ad would be potential customers.
On Sunday 16 September, the Jim Anderson Bridge was finally opened with a public walk across. As usual, Hawkesbury Radio was there to join the community and help celebrate the long-awaited event.