Sponsorship Policy

Sponsorship Policy

Background

Under the Broadcasting Services Act 1992 (BSA) community broadcasters are not permitted to broadcast 'advertising'.

Sponsorship, however, is permitted and this is akin to a limited form of advertising. The BSA outlines two key requirements of a sponsorship announcement:

  • Sponsorship content will be limited to five minutes in any hour (BSA Sch 2, Part 5 clause 9 (3))
  • Every sponsorship announcement will be clearly “tagged” (BSA Sch 2, Part 1, clause 2 (2)(b)).

In line with Code 6, Hawkesbury Radio will make sure that:

  • Sponsorship will not be a factor in determining access to broadcasting time
  • Editorial decisions affecting the content and style of overall station programming are not influenced by program or station sponsors
  • Further information on sponsorship requirements is available ACMA’s Community Broadcasting Sponsorship Guidelines 2008 – see www.acma.gov.au.

Purpose

The purpose of this policy is to ensure compliance with the BSA and the Codes and also to give clear direction on Hawkesbury Radio’s policy toward sponsorship.

Policy

  1. All sponsorship announcements will comply with the key sponsorship conditions outlined above.
  2. All sponsorship arrangements shall be recorded on a standard contract and approved by the board.
  3. Sponsorship will not be accepted from companies that promote tobacco or gambling
  4. Sponsorship from companies promoting alcohol may be accepted, however the announcements must not:
    1. Promote the misuse of alcohol; or
    2. Be directed towards minors
  5. Sponsorship will not be accepted from individuals or groups whose policies or practices are inconsistent with the general directions of Hawkesbury Radio
  6. Sponsorship announcements will be produced and presented in a style and form consistent with the program in which they are to be placed.
  7. Individual presenters and members are not entitled to seek sponsorship on behalf of Hawkesbury Radio or a station programme without the written consent of the board.
  8. Under no circumstances can presenters accept gifts, products or services or payments in return for promotion of a product, service or business
  9. Hawkesbury Radio reserves the right to refuse any paid announcement

Time now is:

3:51am, Saturday, 31/October/2020

On Air Now

   3:00am WHERE COUNTRY IS with Smithy

What's on today

  •    12:00am Music From Foggy Hollow
  •    3:00am Where Country Is
  •    6:00am Sports Watch
  •    9:00am Out & About - Around the Hawkesbury
  •    12:00pm The Good Beats
  •    3:00pm The Encyclopaedia of of Rock & Pop
  •    7:00pm Retro Party Show

Station Membership

Join your local station and join us in serving and informing our local community!     Download the Membership Application form,  print it out and after completing it as fully as you can, send it to us at 

Hawkesbury Radio,
11 Fitzgerald Street,
Windsor, NSW, 2756

Or alternatively drop it into the office at the above address.

Service information

We love meeting listeners - if you see our Outside Broadcast bus near you, come over and say g'day! Sadly because of the curreent social distancing, we can't get out and around as we'd like. We'll be back out and around the community again as soon as we can do so safely.

Why not call the studio and say g'day or make a request instead? Call (02) 45 899 899 or you can text a request on 0427 899 899

We don't currently have any Outside Broadcasts scheduled - why not have us broadcast from your function/promotion/event?

Find out more details at our community page >>>